Creators
Prime Was Worth Reselling at $1,500 a Can. Then the Buzz Went.
KSI and Logan Paul built a drink that reportedly outsold Gatorade at Walmart, then watched UK sales halve. Prime is the creator-brand boom and bust in one can.
Creators
Creators
Charli D'Amelio Rented Out Her Audience. Then She Tried to Own One.
Dunkin', Morphe and Hollister paid for access to 88 million followers. What the numbers proved, and what a brand of her own is meant to fix.
Creators
Emma Chamberlain Built a Coffee Brand. Then Came the Shelves.
A YouTuber with millions of subscribers learned that an audience is not a supply chain. Her coffee company is now betting on cafes.
Creators
Ryan Trahan and the Charity Stunt as Business Engine
He raised $11.5 million for St. Jude in 50 days and co-owns a candy brand. What he is evidence of is the stunt as a business model.
Creators
Kai Cenat and the Subscriber as Unit of Account
He built the largest paid audience Twitch has seen, then used a long break from it to build a clothing line.
Creators
MrBeast Sold the Chocolate, Not the Videos
The most-subscribed channel on YouTube loses money on content and earns it back on candy. The creator economy, with the footnotes.